In an ever-changing digital environment, brands need to stay ahead of the curve with their content strategy to remain current and relevant. To do so, they need to be aware of changes in the functions and algorithms of social media platforms.
This is because these platforms are constantly evolving, bringing new features that can give brands an edge in digital marketing strategies.
Knowing how these features work and understanding how users interact with them can help marketers create content that resonates with their target audience.
Having a good grasp on platform updates also enables brands to develop tactics to reach new customers through better targeting or by making use of new tools like video streaming options or live chats.
Changes in platforms also offer opportunities for businesses to optimize their campaigns quickly so they don’t miss out on potential sales or leads.
Instagram will once again be the home of photos
One of the most relevant changes that we will have in 2023 is in the type of content the Instagram algorithm gives priority.
Previously, the platform had focused on encouraging users to upload videos in different formats to compete with TikTok, but this is in the past.
Instagram chief Adam Mosseri says that the platform will focus again on photos. “ We definitely have a number of photographers who have been upset.
I want to be clear: though we are leaning into video, we still value photos. Photos will always be a part of Instagram.
I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos.
We’ve since balanced, so things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced.
And so, to the degree that there is more video on Instagram over time, it’s going to be because that’s what’s driving overall engagement more.
But photos are always going to be an important part of what we do.
And there are always going to be people who love and are interested in finding photos on Instagram and elsewhere. And I want to make sure that we’re very clear about that.”
With these new changes, brands and content creators have to make adjustments to their content strategies in order to get the most out of Instagram.
Keep your content strategy on top of trends
The digital landscape is constantly changing, and it’s important to remain up-to-date with the latest trends.
That’s why Succor Digital provides a comprehensive content strategy service that can help you create an effective plan for reaching your audience. Our team of professionals – from programmers to designers – are here to help you develop a powerful content strategy that will bring results.
Our experienced professionals have a deep understanding of how to create engaging and effective content, enabling us to design an approach tailored specifically for your brand or business.
We start by researching the latest trends and analyzing the success of similar projects in order to identify the best practices for achieving optimal results.
From there, we collaborate with you on ideas, workflows, strategies, and tactics that will drive engagement and reach your goals effectively.
Promote your brand in the digital landscape
Succor Digital is a digital agency that helps businesses reach their goals and grow in the digital landscape.
They offer a variety of services, such as website design, content creation, search engine optimization (SEO), and paid advertising campaigns.
Succor Digital has helped countless businesses increase their online presence and make themselves more visible to potential customers.
With Succor Digital’s expertise and guidance, businesses can create effective strategies to promote their brand online and build an engaged customer base.
From customizing websites for maximum visibility on search engines to creating engaging content for social media platforms, Succor offers solutions tailored specifically for each business’s needs.