Graphic design constantly evolves, adapting to changing consumer preferences and global trends. New graphic design trends emerge every day through technological shifts and the growing demand for creativity. Designers are now tasked with creating visuals that engage consumers and make a lasting impression in a market as competitive as ever.
In today’s fast-paced world, brands and companies need to stay on top of the latest trends in graphic design. Graphic design plays a vital role in branding and marketing, as visual elements are often the first thing that catches consumers’ eyes. Keeping up with current trends can help companies create pieces that appeal to a wide range of tastes, ensuring more successful outcomes for their advertising campaigns and initiatives.
Below we present some of the main trends in graphic design that you should consider for your company and enhance your communication inputs.
Typography communicates more than you think.
The typography you use for your brand and communication assets can tell much more than you think. It is often overlooked as an aspect of branding and marketing, but it plays a vital role in how consumers perceive your brand. The carefully selected typography will be perceived differently from one that has not been given much thought, as it conveys a feeling of quality, professionalism, and care for the brand.
Consumers today are very savvy when it comes to choosing brands they want to align with, meaning they value those who take their branding seriously. This means taking into account all aspects of the visual styling, such as font typeface and size; layout design and page order; spacing; hierarchy on the page, etc. All these factors should come together to create a consistent style that reinforces the message you are trying to communicate and adds value to the customer experience.
Vivid and striking colors
Consumers are looking for ways to express themselves as the world starts to emerge from the lockdowns due to the pandemic. One way they’re doing this is through bright and vibrant colors! Many people have been stuck in their homes for months on end, and now that normal life is slowly resuming, they want to make a statement with bold fashion statements. For example, wearing bright neons has become increasingly popular as it gives off a feeling of joy and vibrancy. It also allows individuals to stand out in a crowd.
Brands can now capitalize on this trend and use it to their advantage by incorporating bright colors into their communication assets.
Using vibrant tones allows brands to stand out, adding an extra flair that will grab people’s attention. Brightly colored visuals also help create a sense of vibrancy and energy, which can increase engagement with potential customers. Moreover, brands can use color theory and symbolism as a way to communicate meaning through their messaging. For example, yellow is often associated with optimism or joy, while blue may invoke trust or serenity. Incorporating these symbolic shades into their communication assets can better engage consumers emotionally and leave a lasting impression.
Dark mode for user experience
Although vibrant hues are still fashionable for clothing and home decor, this does not apply to user interface designs where dark mode reigns supreme.
Users have widely embraced dark mode for its sleek aesthetic appeal as well as its practical benefits. Not only does it look good, but it also reduces eye strain when used on screens with high brightness levels, making it the perfect choice for long hours of computer use. Additionally, it’s also a great way to save battery life on devices with OLED displays since black pixels consume less power than white ones.
Improve the graphic design of your brand.
If you want to improve the graphic design of your brand, Succor Digital is here to help. We specialize in creating stunning visuals that will draw attention and communicate your message more effectively. Our team of dedicated graphic designers are knowledgeable about the latest trends and have a passion for making sure each asset stands out from the competition.
We offer a wide array of services ranging from logo design, website design, marketing materials, packaging graphics, and much more. We take pride in our commitment towards customer satisfaction and strive to provide quality designs that will perfectly represent your brand identity. Whether you want a simple logo or something more complex, our team has the skills and experience to create a professional look for all kinds of projects. We also ensure that all assets are up-to-date with current trends, so they remain effective in today’s market.