Since the acquisition of Twitter by Elon Musk in 2021, the popular social network has been adrift. Users have been wondering what changes are coming to the platform and how they will affect them. Musk’s plans for Twitter have yet to be revealed, with no clear indication of where he intends to take the company.
One of Musk’s most controversial projects with Twitter is called Twitter Blue, a paid subscription of 8 dollars a month to have a verified account.
When it was first launched, Twitter Blue caused many controversies and problems as some people pretended to be brands and personalities and bought the verification, driving the shares of some companies to fall.
Due to the problems that Twitter caused, it decided to withdraw the plan. But now they have decided to revive it.
The New Twitter Blue.
Twitter Blue will cost $8 per month for those who sign up through its website and $11 for those who do so through the Apple app store.
Paid subscribers can change their username or profile photo, but the “blue badge” will be temporarily removed from the account until the approval process is complete.
Twitter also announced that it would replace the “official” approval badge with a gold color for business accounts and a gray tick for government and multilateral accounts in the coming days.
With this Twitter Blue redesign, anyone who signs up can get certified. However, the latter will be granted after verification to avoid impersonation problems that occurred the first time.
More changes for the social network
Twitter Blue is just the first significant change Musk has planned for the social network.
For example, at the beginning of November, Musk himself announced in a Tweet that he plans to eliminate the limit of 280 characters per tweet and extend the platform’s capacity to 4,000 characters.
“Twitter will soon add the ability to attach long-form text to tweets, ending the absurdity of notepad screenshots.” Musk’s tweet says.
The head of the company also assured that his teams are currently working on a function that allows Internet users to know if their account is subject to a shadow ban by Twitter, that is, a voluntary reduction of their visibility by the platform. . According to Elon Musk, each Internet user will have the opportunity to know the reason “and to appeal” this decision.
Regarding these new functions, a date has not been published when they will be available on the platform, but Musk affirms that his team is working at full speed to present what he calls Twitter 2.0.
Advertisers are not convinced.
These changes appear not enough to convince brands and advertisers to return or increase their investment in the social media giant. With more and more companies withdrawing or reducing their advertising from Twitter, this could have severe implications for the company’s bottom line.
The biggest issue facing advertisers is Twitter’s inability to address their concerns about safety and toxicity on the platform. Many brands still feel that the platform does not protect them from abuse or harassment.
Companies fear that Musk’s vision of turning Twitter into a platform that promotes free expression will backfire and push offensive content or worse.
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