In recent years, the TikTok social network has established itself as one of the most important channels on the digital scene. It is super popular among users under 30 years old, and its figures are impressive: it has more than 500 million active users and generates an estimated 1 billion videos daily.
The secret of TikTok’s success lies in its format: short videos that are easy to produce and consume.
TikTok is a social media platform that has managed to connect with the centennial public, which makes it an almost essential channel for brands that target the youngest.
However, taking the first steps on the platform is not an easy task. This article will provide tips on getting started with TikTok for your business.
Advertising campaigns on TikTok
As one of the most popular social networking platforms, TikTok offers a unique advertising experience for businesses looking to connect with a young audience.
There are many different types of ads available on the platform, including interactive formats that are not available on other networks.
More and more businesses are looking to TikTok as a way to reach new audiences. TikTok is already present in more than 140 countries and continues to grow.
This makes it an ideal platform for businesses looking to reach an international market and expand their business.
Compared to other platforms like Facebook, ads on TikTok are relatively new. This lack of competition for ad space means fewer brands are on the site.
For businesses looking to get their products in front of a new audience, TikTok presents a unique opportunity. The challenge for companies will be to create entertaining ads to capture users’ attention amid the sea of other content.
Types of Ads
In-Feed Ads
In-Feed Ads are displayed in potential customers’ feeds and can be up to 60 seconds long.
The format offers a wide range of creative possibilities, as users can like, share, comment on the ads, and follow the brand.
Advertisers can use music to create their own videos and can also place multiple CTAs.
Collection Ads
Collection Ads are currently being tested in select markets and are made up of product cards and in-feed video ads.
Users can move between the different elements by swiping or tapping on one of them to open a gallery page.
Unlike standard in-feed formats, Collection Ads require users to leave TikTok and visit your brand store, making them ideal for driving traffic to your website.
Dynamic Showcase Ads
Dynamic showcase ads is currently in the testing phase. These are dynamic and personalized ads that are shown to potential buyers based on their interests; this option is similar to what other ads networks such as Facebook or Google platforms offer.
Hashtag Challenges
Hashtag Challenges are the viral challenges that have made TikTok popular. Brands can use them to increase awareness and generate much deeper engagement than traditional ads.
By creating a hashtag challenge, brands can get their products or services in front of millions of potential customers. Additionally, these challenges create a sense of community and loyalty among customers.
Brand takeover
Brand Takeovers are promotional content shown to users on the application’s home page, occupying it wholly. They also appear on users’ For You page and include clickable links or branded Hashtag Challenges. The duration is limited to 3 seconds for still images and 3 to 5 for videos.
TopView
TopView ads are even more spectacular than Brand Takeovers, taking up the entire screen and lasting up to 60 seconds. They are shown to users as soon as they open the app and also in their feeds.
Branded effect
Branded Effect ads allow brands to create filters, stickers, effects, or lenses for users to use in their own content, creating an immersive and interactive experience. They are ideal for encouraging engagement and content created by users, which triggers the virality of the content.
Cost of advertising on TikTok
The minimum budget to launch a Tiktok campaign is $50 at the campaign level and $20 at the ad group level. Costs per thousand start at $10 but keep in mind that many factors influence the final price, such as the objective of the ad, the bidding method, or the audience.
If you’re looking to launch an ad campaign on TikTok, you’ll want to get advice from professionals who know digital marketing and how to take advantage of different platforms.
TikTok offers a unique opportunity to reach a large, engaged audience with your message. However, success on the platform requires a different approach than on other social media sites. Without guidance from those who understand how TikTok works, your campaign will likely fail.
If you’re looking to launch a successful campaign on any social network, look no further than Succor Digital.
Our group of experts are highly trained in everything related to digital advertising and can help you get your campaign off the ground.
With years of experience under our belts, we know what it takes to create a successful campaign that will reach your target audience. So whether you’re looking to launch a new product or increase brand awareness, we can help you achieve your goals.